The Grammys on CBS drew 25 million people on Monday night, roughly in line with last year's show, when 25.3 million people tuned in.
The Grammy Awards, which featured performances by Kendrick Lamar , Adele, Taylor Swift and the cast of "Hamilton," as well as a David Bowie tribute by Lady Gaga, did, however, fall to its lowest viewership since 2009, when roughly 19 million people tuned in. In the 18-to-49-year-old demographic important to advertisers, Monday's show had a 7.7 rating, down from last year’s 8.5.
The big winner at the 58th Grammy Awards ceremony on Monday night might not be any of the musicians who took home awards but the music industry's full-court press promoting cultural diversity.
While the motion picture academy is under fire because of its recent full slate of acting nominees lacking a single person of color, the Recording Academy heaped awards and precious national TV performance slots on national TV to a long roster of Anglo, African American, Latino, Asian, straight, gay, young and veteran performers over the course of the 3 1/2 hour show from Staples Center in Los Angeles.
Kendrick Lamar , Taylor Swift and the Weeknd are the top contenders for the 58th annual Grammy Awards, leading a crop of nominees that is dominated by young hitmakers in pop, rap and R&B.
Lamar, a Los Angeles rapper whose album "To Pimp a Butterfly" was one of the year's most popular and critically adored releases, is up for 11 awards, more than any other act, it was announced Monday by the National Academy of Recording Arts and Sciences .